Wednesday, January 6th, 2016

More characters for your tweets.

Narada Desk | January 6, 2016 11:26 am Print



Sources reveal that the feature of using 10000 characters per tweet might soon be launched. This feature will allow users to tweet longer than the conventional 140 character limit. The company is targeting to launch the date toward the end of Q1.

At the same time this is the same character limit the company uses for its direct messages product. Sources say, there is no social launch date till date. There are even rumors that the possibility of character would limit and fluctuate before it rolls out the final product. However, it is likely to be more than 140 characters.

Clicking on the tweets would then expand them to reveal more content. The point of this is to keep the same look and feel for your timeline, although this design is not necessarily final, sources say.

The design aspect is key. Making Tweets bigger by adding more content or bigger pictures has diminished user engagement in the past, according to a source.

“If tweets take a long time to consume or take up more space on your screen, it’s likely that you’ll view (and engage with) fewer of them. So, Twitter is trying to add more content without disrupting the way you currently scroll through your timeline,” said sources from the company.

“The 140-character limit has been around as long as Twitter has; it’s part of the product’s personality. Expanding the limit is a sign that Twitter and Jack Dorsey are willing to make serious changes in hopes of luring new users,” they added.

Twitter is also working out a plan for how to deal with potential spamming issues that might arise with an expanded character count. If Twitter restricts, many users can be mentioned in a single tweet, but the company is apparently thinking through those scenarios. Twitter plans to talk with some of its analytics and measurement partners to prepare them to handle longer tweets beginning later this month, sources say.