Unlike any other brand, Louis Vuitton ads attracts women consumers, only to view their products so as to to know the style and fashion that is in for the season. But this time they have given an all new concept to their promotional video wherein the viewers are invited globally to join with the world in meeting to the needs of the urgency of the situation. A video which is not to promotional in terms of their products but sends a message when it comes to helping children on an International basis.
Louis Vuitton, the leading fashion house for women join hands with UNICEF making a promissory note to help children in need. They have invited the global donation in joining fingers with the club to make the world a better place to live in.
The campaign Makeapromise has a strong support from the various celebrities, Selena Gomez, David Beckham and Heidi Klum who work to propagate the whole idea globally. The celebrities are filling up the various websites of the brand to bring the whole idea of the campaign to the people.
Michael Burke, chairman and CEO of Louis Vuitton says, “UNICEF is a strong and reliable leader in humanitarian action. Together, we can make a real difference to children in the most vulnerable situations.”
An illustrious video has been made to attract people into buying the products, though they have enough frequent customers. With the video they aim at reaching as many people as possible, asking them to share their promise and to make a real difference.
With the aim of donating the entire revenue for the upbringing of children in needy, Louis Vuitton has designed a silver-lock pit pendant and bracelets for sale which is available at leading outlets where the brand works or online at louisvuitton.com.