Malaysian children’s wear brand Poney is developing in India by starting a second store in New Delhi. The country is a potential market as consumers seek quality and style, an official said.
The new Poney store will launch the brand’s spring-summer seasonal collection 2016 at DLF Saket mall on next week.
Offering a range of ‘supreme quality’ apparel for children up to 15 years of age. Poney also plans to introduce its high-end range called ‘Enfants’.
“We see India as a potential market, because consumers here seek for quality and style. With an increase in the disposable income of the consumers; we are particularly eyeing at Strata A and B segment of our target audience, as they seem to appreciate the quality and styling sensibilities of Poney,” Albert Tan, founder of Poney, said.
The brand plans to come up with classic silhouette, playful paint and soft abstract prints with ornamental floral embellishments, romance lace and woven spandex materials to capture the essence of the season.
The collection’s colour palette will mainly focus on tones such as Maui blue, lemon meringue, blue curacao, bridal rose, apricot buff and silver birch.