Canvas Spark 2 plus is now India’s cheapest smartphone. Micromax has launched the new 5 inch display smartphone at a price of Rs 3999. The domestic consumer electronics company claims this will be the cheapest smartphone in India.
Micromax is targeting first-time users with the device with the aim being to covert feature phone users into smartphone users, the company said. Canvas Spark 2 plus will be exclusively available for purchase on Snapdeal.com. The smartphone comes with Android 6.0 Marshmallow and will be available in Metallic Grey, Copper Gold and Champagne Gold colors. The 5-inch FWVGA display has a 854 x 480 pixel resolution, a 5 megapixel primary and a 2 megapixel secondary camera, 8 GB of internal storage (expandable up to 32GB via a microSD card), 1.3GHz quad core processor along with 1GB RAM, and a 2000mAh battery. The device supports up to 10 languages. Users can type, chat or change the menu of their phone in their preferred language. One can swipe right to translate or left to transliterate their messages in the language they want to communicate in.
The latest from Micromax is a dual SIM phone (GSM and GSM).
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax, said: “With the launch of the Canvas Spark 2 Plus, we are offering first time users, with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device. Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favourable impact in the e-commerce channel capturing over 11 percent of the exclusive online market last year.”
Gurugram-based Micromax was established as an IT software company operating in the embedded devices domain and it later entered the mobile handset business. By 2010, it was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world.