In our society, the role of the classes is immense. The reason is that they steer our society through their intense participation in its every move. Moreover, you can say that the classes have a significant importance in our society. However, you should keep in your mind that no types of classes have equal impact on our society. The reason is that they work and live according to their financial strength and mindset as well. According to Pew Research Center 2011 report, 13% of the total Global population is the middle class or the middle-income group who earns more than $10 per day.
Therefore, the middle-class share in our society goes to the minority tag. It may give you a lighter proposition in this matter. Nevertheless, if you get deep delve into it, and then you will see that the middle class takes the bigger role in society through its decision-making and direct participation as well. In our society, the middle class promises a substantial performance for the society’s development. As far as the business concerned, it has a unique responsibility towards the middle-class mindset. Because the business ethics can change the middle-class mindset through its crucial elements also.
It is one of the crucial elements of the business ethics. The reason is that honesty in the business principle will give a big impact on the middle-class mindset. More interesting to say that it will help the middle class to make the right decision on the product and services as well. The unfair practices will breed irritation in the mind of the middle-class group. Moreover, you should keep in your mind that the middle class is generally open-minded and loyal. Therefore, once, if they get the smell of dishonesty in their product selection, then immediately they will withdraw their participation from it also.
In business principle, integrity is a vital element. Because it will show togetherness in every sense. Moreover, you can say that integrity between product, services and company will build a unique atmosphere for the middle class to show their purchasing power through its intense enthusiasm as well. It is observed that truthfulness about the product will make the middle class to work properly. Even, any disintegration will dislodge their confidence as well.
If you are not loyal to your conviction or commitment, then you could make your world comfortable. In this case, if the business could not show loyalty to its customers particularly the middle class, then a big chunk of business opening will be lost in the end. It is observed that loyalty in the business ethics or principles breaks the barrier of disobedience. Actually, the middle class is the formidable group who are always like to be obedient about the particular product. Therefore, loyalty always deters from malpractices about the product and services.
Be fair to all is the inspiring message to the middle class of our society. Actually, fairness in the business policy will inspire the middle class to experiment the product in the bigger perspective. It is found that the middle class is secretly emotional than the low-income group and if they get hurt, then they will leave the place without making any noise.
Generally, kindness is scarcely available in the business. However, sometimes if the company shows some kind of kindness towards its customers, then it will work like a charm which also applicable to the middle-class mindset. The reason is that the middle class is a special class in our society, which works as a balancing spring between the upper class and the low-income class as well.
If the company has high morale among their inter-personal relationship between the employee and the employer, then the product will come out as a masterpiece. It is true that the middle class always give serious attention on morale. Because the lesser amount of unethical works from the middle-class is seen over the times. Because they have keen self-respect irrespective their counterparts as well.
When a product is displayed in the showroom, then accountability comes to it also. Because it will show the details which will excite the middle-class mind to explore it. Moreover, you will see that the product’s accountability will be tested when the middle class will select it.
Therefore, the business ethics or principles should perform in such a way that the middle-class mindset can change according to the business orientation and its implementation.