Superstar Mohanlal has become the brand ambassador of the country’s largest premium streaming platform, Hotstar, which provides over 80,000 hours of world class entertainment content in eight Indian languages.
Hotstar (stylized as hotstar) is a digital and mobile entertainment platform owned by Novi Digital Entertainment Private Limited (formerly known as Indya Interactive Services Private Limited), a wholly owned subsidiary of STAR India.
Hotstar offers more than 4000 hours of Malayalam content including a large collection of the latest and classic Malayalam movies and popular TV shows.
Viewers can watch all the shows aired on the Star channels a day later on hotstar. The app also offers videos from cricket tournaments and other professional sporting leagues like Pro Kabaddi League and Indian Super League. For TV shows, hotstar features latest and classic episodes from television shows on its group channels (content partners) like Star Plus, Life OK, Channel V, Asianet, Asianet Plus, Asianet Suvarna, Maa TV, Star Vijay, Star Jalsha and Star Pravah are amongst others. English dramas and serials that premiere internationally and showcased on Star World, are also featured on hotstar.
“Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth,” Mohanlal said.
“I am really glad to be associated with a brand as vibrant and pioneering as Hotstar. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform,” added the superstar.
Launched in February 2015, Hotstar saw the fastest launch of any new service anywhere in the world and over the last 15 months, has been downloaded more than 60 million times.
The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8, this year.
Hotstar has also emerged as the medium of choice for marketers and agencies across sectors.