Alibaba's UCWeb launches news app exclusively for India
Alibaba-backed mobile internet company UCWeb launched a news app exclusively for India.
Alibaba-backed mobile internet company UCWeb launched here on Monday a news app exclusively for India.
“UC News” app is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, the company said in a statement.
The company, a unit of Alibaba Mobile Business Group, also launched an upgraded UC Browser and announced that the browser's monthly active user base has reached 80 million in India. UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day.
“Digital content consumption is on the rise and the challenge is how we can customise, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload,” said Kenny Ye, General Manager of UCWeb, Alibaba Mobile Business Group,
“Our answer to these challenges is to position ourselves as a content aggregator. The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation,” Ye explained.
The revamped UC Browser also features UC Cricket, an in-app, all-in-one cricket content hub.