Disney has donated $1 million to the fund created by the mayor of Orlando, Florida to help those affected by the brutal shooting at Pulse gay nightclub.
Orlando Mayor Buddy Dyer announced over the social media that the money would go to nonprofit organizations serving victims and their families, Hispanic, LGBTQ and faith groups and “underlying causes of this tragic event”, though it was not immediately clear what that might involve.
“We are heartbroken by this tragedy and hope our commitment will help those in the community affected by this senseless act,” said Bob Chapek, chairman of Walt Disney Parks and Resorts.
He also added, “With 74,000 cast members who call Orlando home, we mourn the loss of the victims and offer our condolences to their families, friends and loved ones.”
Disney has tied up with public sector organizations in Central Florida to provide assistance to those who lost family and kin during the mass shooting.
The company set up five centres near its resorts for employees to donate blood to victims. It is also providing accommodation to families and friends of those injured and killed in the massacre.
Forty-nine people were killed and more than 50 others injured during the shoot out spree when a 29-year-old gunman, Omar Mateen opened fire inside the nightclub.
The gunman was killed in a shootout with police.
Besides Disney’s donation, the fund has drawn a $500,000 donation from Darden Restaurants; $400,000 from DeVos family, owners of the Orlando Magic; $100,000 donations each from the Magic, Orlando City Soccer Club and air carrier JetBlue; and $50,000 from Mears Transportation.
Tourism is the key driver of Florida.
Orlando, the largest inland city of the Sunshine State, is known the “theme park capital of the world”.
Home to Disney World, Sea World, Wet n Wild, Universal Orlando Resort, the City Beautiful attracted a record 105 million tourists in 2015.
It is looking to better this record in 2016 by targeting 115 million visitors.