Saturday, June 18th, 2016

Khadi yoga wear out in the market

Narada Desk | June 18, 2016 11:18 am Print
The Khadi & Village Industries Commission (KVIC) has launched Yogasutra

The Khadi & Village Industries Commission (KVIC) has launched Yogasutra, a range of clothes and mats made in Khadi to be used while performing yoga exercises.

Launched first in Gujarat, the yoga wear has been introduced in collaboration with Moral Fibre Fabrics, an Ahmedabad-based company that manufactures eco-friendly and trendy garments in Khadi.

Speaking on the occasion, Sanjay Hedaoo, director of KVIC Gujarat, said, “KVIC is always keen to promote Khadi through its innovative usages. Yoga wear is the need of the hour. With growing awareness about the benefits of yoga and a special interest shown by Prime Minister Narendra Modi, it was only natural that we introduce yoga wear.”

He said yoga was perhaps the only stream that did not have customised clothes to suit the modern practitioner and complimented the initiative of Moral Fibre Fabrics for creating the Yoga wear collection.

Hedaoo expressed hope that doing Yoga exercises would be “lot more comfortable and meaningful” now. This could also be considered as KVIC’s contribution in the success of the International Yoga Day on June 21, he said.

The Khadi yoga wear collection will be available at KVIC Bhavans across Gujarat, including in Gujarat Vidyapith ahead of the International Yoga Day. The collection includes unisex yoga wear tops and bottoms. A gamchha napkin and a mat will also be available.

Shailini Sheth Amin, founder and CEO of Moral Fibre Fabrics, said, “We look forward to a wonderful linkage of yoga that integrates mind, body and soul with Khadi that supports sustainability of people and the planet.” She thanked the KVIC for allowing her company this platform.