Shawarma is, basically, made up of chunks of marinated meat layered on horizontal rotatories, grilled to perfection till the meat soaks in the flavours of spices and is shredded on to a pita (also known as Khaboos). Either Tahini or Garlic Sauce is spread on the bread; the meat is topped with pickles, fries and salad and is rolled into a scrumptious sandwich that pleases the taste palettes of the people around the world.
In United Arab Emirates, like other Middle Eastern countries, Shawarma is nothing short of staple food. Shwarma kiosks can be spotted at every nook and corner of the seven Emirates. This common delicacy shares the same method of preparation as that of Greek Gyros and Turkish Döner Kebabs. However, the toppings and sauces differ. These sandwiches are a symbol of the traditions and history of the cultures that they emerge from. Use of spices and ingredients in Shawarma represents the Middle Eastern style of consuming food and the essence of it’s agricultural and poultry produce.
The success story of one of the globally renowned Abu Dhabi based chain of restaurants, Just Falafel, points towards the growing demand of Mediterranean dishes, globally. According to a research by Wharton University of Pennsylvania, the restaurant chain had started with just four eateries in the year 2010 and now has 650 franchises in 15 countries. The company incurred a rise in sales, worth $7.2 Million, within the year 2011-2012.
Surely, the movie Avengers played a crucial role in enticing westerners to have a taste of this divine food item. Origins of Shawarma can be traced back to the Middle Eastern region, which was historically known as Levant during the time frame of which Shawarma was initially prepared.
Food festivals and food related events such as Gulf Food have made it possible to introduce Middle Eastern cuisine to foreign countries. Today, this Levantine dish conquers the streets of Ottawa, Canada and was estimated to experience an 80% rise in its sales in Los Angeles, USA. The western region is not the only place where Shawarma has gained tremendous recognition. In recent times, Shwarma has been in great demand by some of the major cities of India including, Mumbai, Delhi, Hyderabad and Kerala.