Search spree in Google related to EU referendum
“What happens if we leave the EU” around midnight on 23 June and for other phrases such as “British independence day” and “Norway EU”, were the most commonly searched items on the search giant Goggle, around 23 June.
Most of the searches came in from Northern part of Ireland. But one of the data handling expert mentioned that the exact number of searches cannot be accurately sorted. Google trends reported that it had recorded the highest-ever search interest in Sterling.
— GoogleTrends (@GoogleTrends) June 24, 2016
Tobias Preis, of Warwick Business School, said that the sudden spike in the number of searches can also be created by a small number of people, thus requiring special care when interpreting.
Prof Preis added that the phrase “David Cameron” vastly outperformed searches relating to Irish passports and “what happens if we leave the EU” between the hours of 04:00 and 06:00 BST.
“It could be the case, for example, that people supporting or opposing the idea of leaving the EU are trying to understand the position of the other party,” he also told the BBC.
“It’s pretty unlikely that all those people who are searching for answers will up sticks and move,” added Jonathan Freeman, director of digital consumer insights firm i2 Media Research.
“Certainly a lot of people were pretty shocked, it was very close – people would have just been wanting to find as much information as they could,” added Mr Freeman to BBC.