Thursday, June 16th, 2016

This is the best way to get Tinder matches to turn into Tinder date!

Narada Desk | June 16, 2016 3:10 pm Print
Watch your steps!

The challenge with Tinder is acquisition, specifically, relevant acquisition. Swipers are generally on a rampage, flicking left with ferocity, so you need something that will make them stop in their tracks.

That’s either a gimmick, or something that defines your greatness. The gimmick will probably result in a screenshot of your profile and a laugh to their friends.

The greatness profile is exactly where you want to be. My experiment revolved around the ‘ABC’ of profile acquisition, conversion and retention.

  • Appearance Experimentation
  • Bio Experimentation
  • Chat Experimentation

For the Appearance,  carefully select six  best representations of your lifestyle, and proceeded to rotate these on a weekly basis:

  • Image Count: 6
  • Timeframe: 6 weeks
  • Image rotation: Weekly
  • Control: Selective 20 daily right swipes
  • KPI: Matches

Next,  change  Bio to include specific call-to-action elements that are relevant to  target audience. This included:

  • A pleasure-point for intellectual women
  • A teaser of what you do (to build intrigue)
  • Tickbox items of elements women tend to look for in a man
  • Asked for what type of women you like to be matched with
  • Supporting online assets

Thirdly, was the Chat, perhaps the single most important element, as this is what will land you a date. Although this wasn’t necessarily an experiment

  • Tested opening lines by using compliments that don’t mention their physical appearance
  • Used chat-invoking questions (simple networking practices)
  • Used active listening and made the conversation about them
  • Interjected with witty banter where opportunities presented themselves

a) Start of with something that isn’t too Generic or boring

b) Don’t push for a meet up or a date, AS SOON as the conversation has begun (90% of guys do this), and you’ve barely found out any thing about her (what would she think you want to meet up with her for?.. qualify her a bit, tell her why you want to meet up)

c) Be clear in your intentions, and suggest you guys meet up some other time (one trick: say ‘ YOU WOULD suggest you meet up, but not sure she won’t turn into a creepy stalker’; it flips the table, and 99% of the time has great results).

 

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