Video is the future, text is the past: Twitter increases video length to 140 seconds
There is a paradigm shift in social media with video taking centre stage and text becoming supplementary as is proven by Twitter increasing the video length allowed from 30 seconds to 140 seconds.
Twitter has just increased the length of videos allowed to be uploaded on the platform from a measly 30 seconds to an acceptable 140 seconds. Earlier Twitter made adjustments following user dissatisfaction over the 140 character restriction by excluding usernames, links, photos and GIFs from counting. Extending the limit of length of the video will certainly be welcomed by large sections of users of the social networking site who prefer to post videos rather than type and share tweets.
The fundamental shift in social media today points towards video content being the future of social media, and not text. Now Twitterati using the desktop version of the website in a browser can post longer length videos but those using their smartphones to tweet videos will have to wait a little while longer. Twitter has stated that the feature is yet to be incorporated in apps and will be available on its Android and iOS mobile apps “soon”. There is yet no mention about Windows and BlackBerry.
The social networking site also introduced a new viewing mode for its apps in which when the user clicks on the video it turns to full screen mode and lists related videos from the platform. Twitter has also announced that Vine, which was acquired by it in 2012, will also get the feature soon. The shift in user consumption was first noticed when Intagram came in to the scene. Since then photos have taken the lead on text as the more dominant mode of communication on social media networks Moreover, mobile apps are more popular than websites. Experts believe that the future of social media is mobile video and eventually, text will become a thing of the past.
In the fast pace world that we live in, dearth of time and the urge for immediate media consumption and quick communication has led to these innovations where gradually users are avoiding reading texts as a result of lack of time and patience.