Tech giant Apple company’s attempts to make inroads into TV manufacturing and take control of the industry has failed to take off.
Reportedly, Apple’s deals with cable operators in the US, have failed due to its cut throat negotiations, say media reports on Friday.
“Apple approached all negotiations with cable network and content owners with little-to-no-wiggle room and they could not reach an agreement for that reason,” technology website 9to5mac said, quoting a news report that has appeared in the Wall Street Journal.
Apple has been trying to rope in private TV networks in the under it and approached Disney last year to partner with its streaming TV service, revealed sources.
Disney backed out from the deal when when Eddy Cue, Senior Vice President of Internet Software and Services, Apple told it to “let Apple freeze the royalty rates it would pay them for several years”, reported the Wall Street Journal.
WSJ report added that Apple also failed to make a deal with the media tycoons 21st Century Fox and CBS.
“One of the reasons media companies are so hesitant is they are worried the terms set by Apple would be picked up by cable-TV distributors, cutting prices across the industry, not just for Apple,” WSJ report pointed out.
“Apple appears to be set on a $30 per month streaming package. At one time, it would attract media organisations with higher fees than pay-TV but wanted only a subset of the channel offerings,” added the report.
Apple also began negotiations with Time Warner Cable and Comcast for launching a joint TV service by using a set-top box made by Apple.
The plan was to sell the box by the partnering cable companies but Apple wanted steep royalties of $10 per user per month.
“Apple asked to take control of authentication via Apple ID even though Comcast and Time Warner Cable would be responsible for billing and customer support,” the report added.