Sunday, July 24th, 2016

Apple: Pokemon Go breaks record of most downloaded app ever on first day

Jayakrishnan VU | July 24, 2016 4:50 am Print
Not only could Pokemon Go help Apple earn $3 billion in revenue, but it has also become the most downloaded app on the first day on App Store. But has the popularity of Pokemon Go peaked already?
Pokémon Go app is popular in the world.

The gaming app Pokemon Go has been downloaded more times from the App Store during its first week than any other app has in its first week, ever, it has been announced by Apple. This is quite impressive given the fact that Pokemon GO was initially launched in New Zealand, Australia and the U.S.A only.

It just goes on to prove that this augmented reality game called Pokemon Go is immensely popular and those terming it as a rage are not mistaken. The omnipresent game app has been downloaded more times during its first week of release on the Apple App store than all other apps during their first week released on the store, Apple said.

The game premiered on July 5 and has since captured the imagination of millions sending media into a tizzy and grabbing headlines. Users are spending more time on Pokemon Go than other apps. According to research firm SensorTower, users spend more time on average playing Pokemon Go than they do in top apps such as Facebook, Snapchat and Twitter. The firm also says it has already earned more than $35 million in net revenue.

While gaming apps like Angry Birds 2 and Candy Crush Jelly Saga got 2.2 million and 1.8 million downloads respectively during their first week on the App store, Pokémon Go had a whopping 7.2 million downloads.

Analysts at Needham & Co estimated that Pokemon Go could earn $3 billion in revenue for Apple over the next couple of years. Though the game is free, Apple and Google get a cut of any in-app purchases.

However, all is not good. New data from SurveyMonkey has indicated that the game’s popularity may already be waning. Has the popularity of Pokemon Go peaked already? Its data reveals that the daily usage is down from the peak daily usage of over 25 million users, to 21 or 22 million daily active users in the United States on July 20. Also, since the day of its launch, daily downloads have been in steady decline.

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