Iraninan men are donning head scarves in protest against a national law that makes it mandatory for women to cover their hair in public.
#MeninHijab movement have seen men posting selfies wearing a scarf on their head. Most of them are filmed alongside their spouse or a woman relative who do not wear the hijab.
The campaign was spurred by a call from New York based Iranian journalist and activist Masih Alinejad.
It was after the Islamic Revolution in 1979 that Iran started enforcing a rule that required women to wear a hijab.
Those refusing to cover their hair could e punished with fines and some times imprisonment.
Apart from the uniformed police, there hundreds of morality police who scout around for violators.
Masih is the administrator of the Facebook page ‘My Stealthy Freedom’. The page, which is liked by 10,09,775 people routinely gets pictures of women without hijab.
These photographs-some holding the scarf above their head, some letting their hair swirl in the wind, while some are of those who have shaved off their head in protest. There is also an image of a hijab wearing woman who proclaims on a computer screen that says”I believe in hijab, but hate obligatory hijab”.
These selfies and images have proved to be a powerful tool in attracting international attention on Iran’s crackdown on personal freedom.
While stepping up policing on women’s dress code, Iranian government has also unleashed a media campaign. A video of a government ad posted online refers to women who wear hijab as honourable while those who expose their hair are referred to as “spoiled food”.