Kabali fever grips US audience, over 30 crore earned from rights

Adding to the frenzy, Rajinikanth and his family watched the special screening of film with his US fans who were all full of praises for the film.
Kabali, Rajinikanth

A day ahead of its world-wide release on Friday, Rajinikanth’s latest film Kabali has generated rave reviews in US. According to reports, tickets of the movie were sold out within two hours of prebooking in the US and the screens have been booked for three straight days after its release. The film’s right in USA and Canada markets has earned more than 30 crore rupees. Earning of 200 crores in the box office have been reported even before it’s July 22 release.

Adding to the frenzy, Rajinikanth and his family watched the special screening of film with his US fans who were all full of praises about the film.  Kabali’s distribution rights have been acquired by CineGallaxy in US. It has already booked over 400 screens for its Telugu and Tamil versions.

The film is also being released in the UAE, Sri Lanka, Switzerland, Denmark, Holland, Sweden, South Africa, Oman, Kuwait and other Middle East countries

In India, Kabali fever has taken the nation by storm. Fans are waiting with bated breath to catch a glimpse of the superstar in the movie, a gangster drama releasing on Friday in nearly 5000 screens worldwide.

This Pa. Ranjith directorial, which also stars Radhika Apte, will be opening first in Malaysia and Singapore.

“In the last decade, never have I witnessed such craze over a release. Kabali has sent even non-Thalaivar fans into frenzy because it is said to be the first Rajinikanth-starrer sans any cliches usually associated with his films,” trade analyst Trinath told IANS.

Apart from Tamil, Kabali will also be released in Telugu and Hindi also. It has also been dubbed into Malay, and it’s slated to release on July 29.

The Hindi dubbed version alone is slated to release in 1000 screens across the north Indian belt.

Kabali has reportedly raked in over Rs 200 crore from its pre-release business.

“According to the makers, it has already done business worth over Rs 200 crore. The brand collaborations are valued at Rs 50 crore, which makes it the highest ever for a south Indian film. Never before have so many brands partnered with a Tamil project,” Trinath said.

From Air Asia’s special Kabali airline to lucky superstar silver coins from Muthoot Fincorp and exclusive partnership with Airtel — brands have unabashedly cashed in on the Rajinikanth phenomenon.

PVR is the official multiplex partner of “Kabali”.

“Since Rajinikanth has fans across the country and as PVR is known for going an extra mile for its patrons, we’ve associated with the makers to introduce exclusive ‘Kabali’ merchandise,” Gautam Dutta, CEO, PVR Cinemas, told IANS.

With unprecedented excitement around the film’s release, there are companies that are said to have declared a holiday on Friday and have given free tickets to their employees to watch the film.

“On account of the release of superstar Rajini’s ‘Kabali’, we have decided to declare holiday on Friday in efforts to avoid piled up leave requests to the HR department. We also take the privilege of going the extra mile to support anti-piracy by providing free tickets to the former Fyndus employees,” read a notice from Vinoth Sundaroli, Vice President – India Operations, Fyndus India.

To watch Kabali’s first show on the first day itself, some of “Kabali” fans are travelling from abroad too.

Writer and film critic Naman Ramachandran is coming all the way from London to watch the film on Friday.