Of all the ways to apply sunscreen, ‘getting pooped on by a seagull’ does not sound like the best option. Still, that’s what Nivea is banking on with a new, rather ridiculous ad campaign.
Here’s the premise: kids apparently don’t like to wear sunscreen, so Nivea partnered with an ad agency to build a seagull drone that hunts and poops out sunscreen onto the unsuspecting children
Never mind the difficulty of actually landing the protective ‘excrement’ on the kids, not pooping it into their eyes, or how parents – presumably in on the joke for this campaign – would react to such application methods.
Mind you, this isn’t Nivea’s first tango with building strange devices to encourage kids to apply sunscreen. Last year it created a couple of
pretty creepy dolls that would get burnt without proper sunscreen application.
Personally, I feel being repeatedly defecated on by a robotic seagull would be more traumatic than helpful. But hey, you should wear your sunscreen, pooping seagull or not.
For more Nivea campaigns