Wednesday, July 20th, 2016

Pokemon Go gives new hope for augmented reality products

Narada Desk | July 20, 2016 6:59 pm Print
Experts are of the opinion that Pokemon Go signals a revival strategy for all the augmented reality (AR) technology, given the popularity it has received since its launch in US and other countries.
Popular game Pokemon Go has revived the hopes for augmented reality products, that witnessed a downward trend after the $1,500 gadget Google Glass had failed to take off commercially. Pokemon Go uses GPS and augmented reality to help players find out Pokemon’s(digital creatures) around you and to “capture” them on your smartphone.
Pokemon Go has brought back the focus for the AR players.

For a layman, unlike the virtual reality (VR) where the user is isolated from the real world, AR users continue to be in touch with the real world while interacting with the virtual world. This makes experts feel that AR has a definite edge over VR in the future.

“Pokemon Go is not an AR game in the strictest sense. However, that is the most convenient label we can apply to it. It is primarily a geo-location aware game which can overlay some objects in the real world. To experience the true potential of AR, you have to look at Google’s Project Tango, US startup Magic Leap, Microsoft’s Hololens and others,” explained Suman Saraf, Co-Founder and CTO at BlueStacks — one of the largest mobile gaming platforms for computers in the world.

“But phenomena like Pokemon Go will certainly help the masses relate to AR and make it part of their daily conversations,” Saraf told.

The Pokemon Go is available for download on Google Playstore and Apple’s App Store in the US, Japan, Australia, the Philippines, New Zealand, Germany, Britain, Europe and Canada and is coming soon to India, Singapore, Taiwan and Indonesia.

The mobile game, developed by US software company Niantic and part-owned by Japanese videogame giant Nintendo, has topped over 15 million downloads and its servers are crashing worldwide owing to heavy traffic (amid some hacking reports too).

The game uses the GPS capabilities of your device in conjunction with Google Maps to “place” creatures in real world locations, which you then try to find using your device as a guide.

Once you are in proximity to the “placed” creature, you then use your device’s camera to “view” the creature and try to “capture” it by throwing “Pokeballs” at it. “The innovative combination of AR, gaming and mapping technologies have created a very interesting, indeed addictive, gaming experience which has entranced the world. It will certainly accelerate interest in AR technologies,” notes Jaideep Mehta, Managing Director, the International Data Corporation (IDC), South Asia.

According to Saraf, Pokemon Go appears to have nailed a magical recipe. “Importantly, we have to remember it is building on a 25-year-old franchise with a cult following. I am sure there will be a bunch of games sprouting on similar themes. Intellectual property (IP) owners would be jumping on this opportunity,” Saraf said.

Democratic presidential nominee Hillary Clinton has started to use Pokemon Go as a campaigning tool to register voters. The massive response has led to Nintendo doubling its value at the Tokyo Stock Exchange.

Pokemon Go has overtaken micro-blogging website Twitter in terms of daily users and has seen people spending more time on its app than on Facebook.

“Success breeds imitators and it is only a matter of time that competing games and experiences hit the market from other games publishers,” says Mehta.

AR technology is already being used in defense for safe soldier training, in health care for visualising and de-risking complex medical procedures and manufacturing for complex engineering and repair tasks.

“Going forward, we shall see consumer companies embracing this technology to help customers find their stores, create interesting and engaging in-store experiences as well as enhancing the brand value of their key products,” Mehta notes.