Rajinikanth’s upcoming movie Kabali is scheduled for a world wide release on July 22, amid rumours of an online leak of film. The film has received ‘U’ certificate from the Censor Board in India.
Rajinikanth plays the lead role of a gangster in the movie Directed by Pa Ranjith, which has already received wide-spread media attention and popularity even before its release. The supporting cast includes Radhika Apte, Kalaiarasan, Winston Chao, Dinesh, Dhansikaa and Ritwika. The film has been dubbed into Hindi, Telugu and Malay also.
This much-awaited Rajinikanth flick has already completed a first-of-its kind marketing across the world in association with Airtel, Air Asia, etc.
Rajinikanth, boasts a massive fan following all over the world, especially in Malaysia, Singapore, the US, the UK and Australia. The filmmakers are backing on the charisma of this maverick actor, who has fans especially among millions of Tamil diaspora, who are scattered all over the world.
The filmmakers have finished selling the overseas rights of ‘Kabali’ already. Reportedly, the rights have been purchased at astronomical prices, according to experts. According to sources, Cine Galaxy has purchased the U.S. distribution rights of the movie. Kabali is reported to have booked about 225 screens for its US premiere, said insiders.
However, news of piracy has dampened the spirits of both filmmakers and distributors. The DNA newspaper reported that Kabali has been leaked on the internet. But some of his fans argue that, piracy is unavoidable as the film has been in the spotlight for a long time. They argue that piracy is a result of the high cost for tickets being charged in cinema halls in major metros(except in multiplexes).
However, an official of India’s Central Board of Film Certification said, piracy is very common in India. But very rarely it can eat into the profits big movies like Kabali. Only small films face the wrath of the piracy, he said pointing out the recent change in release date of adult-comic movie Great Grand Masti due to piracy issue.
Sources said, to cover up any losses, distributors are planning to release the film online. It is considered as a good strategy to get away with piracy, added sources.