The latest Mobile Market Data by Kantar Worldpanel shows 16 percent of American consumers buying a Galaxy S7 or S7 Edge and 14.6 percent buying an iPhone 6S or 6S Plus. Earlier this year, iPhone experienced the first drop in year-over-year sales since its introduction in 2007. Also, this is the first time ever that Samsung has managed to outpace Apple in terms of flagship sales.
The data also shows that for the first quarter, Samsung possessed the majority share of the US smartphone market with 37% in comparison to Apple’s 29%. Kantar reported: “Starting with the US, in the three months ending May 2016, Samsung accounted for 37% of smartphone sales and Apple 29%.” The three-month stats by Kantar show that not only is Android improving its share, but iOS keeps going down. The United States is the biggest market for Apple and being dethroned by Samsung Galaxy is like being beaten its own backyard.
“The Galaxy S7 has become the top selling device at 11.1%, followed by the iPhone 6s with about 10% of smartphone sales during the period. The iPhone SE captured 3.6%. Huawei accounted for less than 1% of sales,” Kantar’s data shows.
“Sales of their respective flagship models reveal a much closer competition, with the Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%,” Kantar Worldpanel states in its report. The report reveals that only 5% of the Galaxy S7 series purchases were made by “switchers” who came from an iPhone handset. This means that Apple still commands a high degree of loyalty. At the same time, 14% of iPhone purchases were Samsung switchers.
88 percent of current Apple customers intend to buy another iPhone. Samsung is not way behind with 86 percent of its users intending to buy another Samsung Galaxy.