Supermodel Heidi Klum loves to see “more cleavage and less bra” when she wears underwear.
Speaking about her eponymous collection, Klum said: “I’m not just slapping my name on things. I have an opinion and I am designing.
“In the first year I was limited with what I could change, but now the customer is starting to see a lot more of my own creations. I personally like to see more cleavage and less bra so I adopted a more natural shape.”
However, she was able to experiment more with the swimwear capsule, reports femalefirst.co.uk.
“They (Bendon Lingerie) wanted to do swim. It was a natural transition and it was fun to do because I could completely start from scratch. I wanted to put my own stamp on it,” Klum told Luxury London online.
“The beach demands a different sort of confidence than lingerie does because people are seeing you in public. The fit is so important and it’s crucial to have a range of shapes and styles so that you can mix and match for your body shape. I hope all women wear and feel comfortable in my pieces. I like to think that there’s something for everyone,” she added.
Although the “Project Runway” judge has shared that designing beachwear was the “hardest” thing for her because she prefers to wear two-piece bikini sets rather than an all in one swimming costume.