Why the urgent need for Digital Bharat alliance
In a bid to develop an atmosphere that is conducive for digitalisation in non-corporate sector, prominent stakeholders of economy have set up Alliance for Digital Bharat (ADB). It includes national organisations of traders, transporters, consumers, farmers, hawkers, SMEs, self-employed groups etc.
“The proposed GST which is designed to be based on a digital platform coupled with various moves of the government to encourage cashless economy has necessitated the formation of an alliance which will become a common market in line with keeping at par the goods and services in the proposed GST,” says ADB convenor Praveen Khandelwal who is also the secretary general of the Confederation of All India Traders (CAIT), that is instrumental in setting up of ADB.
At a conference held recently in New Delhi, the Alliance launched a nationwide advocacy campaign to extend support to encourage digitalisation among different verticals of non-corporate sector. It intends to raise awareness among its constituent bodies about newer technologies that will benefit small business owners. It will educate small business owners on online marketplaces, e-commerce, digital payments, mobile wallets, cloud-based accounting software as well as comprehensive use of social media for the purpose of aggressive marketing of smaller businesses.
“In the absence of specific rules & regulations, the e-commerce market in India has become an open play ground. A number of e-commerce companies are engaged in several activities that are detrimental to small businesses. At ADB we will work towards empowering different verticals of non- corporate sector to meet all these challenges and also impress upon the government to take steps to ensure fair competition,” said Khandelwal.
“The complexity in understanding the benefits of digitalisation, hesitation in maintaining websites along with features like payment gateways, and resistance to trust newer technologies like cloud computing act as a major deterrent to use hi-end technology that helps a business grow,” said B C Bhartiya, CAIT national president.