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Apple must look at India as potential smartphone market: Report

The smartphone markets in India and the Philippines are performing well in 2016, with annual growth expected to reach 21 and 26 per cent, respectively

Suggesting that Apple must try to make deep inroads in India as it has lot of potential to become a hot smartphone market with annual growth expected to reach 21 per cent, a study has indicated that Apple will post the first annual decline in iPhone shipments despite the launch of iPhone 7 in September.

The latest report by market research firm Canalys also noted that despite growing global smartphone sales (up by five per cent), Apple’s struggle in China will continue.

“The launch of the iPhone 6 saw Apple’s shipments in Greater China skyrocket, but the company has struggled to maintain this momentum,” Jessie Ding, Canalys research analyst, was quoted as saying.

“The iPhone 6s had a lacklustre reception in comparison and the iPhone SE is unlikely to make a big difference to Apple’s fortunes in the region this year. Huawei, Oppo and Vivo offer products with better specifications at significantly lower price points,” Ding added.

The analyst advised iPhone makers to include features such as waterproofing and wireless charging, adding that if Apple wants to grow, it needs to catch up in these areas.

In the high-growth Asia Pacific region — barring the Greater China region — the smartphone growth will be 13 per cent in 2016, Canalys indicated.

“The smartphone markets in India and the Philippines are performing well in 2016, with annual growth expected to reach 21 and 26 per cent, respectively,” noted research analyst Ishan Dutt.

“Smartphone penetration in these markets remains low, meaning there is a big opportunity for vendors,” he added.

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