Aiming at increasing notebook sales when consumers are taking longer to buy or replace iPads, US technology giant Apple Inc plans to update its four-year-old MacBook Pro line of laptops.
The refurbished laptop will be reportedly slimmer than current models, with the addition of more powerful graphics chip, and feature upgraded ports.
According to a report in Bloomberg, the Apple’s new MacBook Pro laptops will be introduced later this year after Apple introduces new iPhones in September.
Apple sales have been sinking in recent quarters along with declining sales of iPhones and iPads. Apple’s Mac sales dropped 11% to 4.3 million computers in the second quarter. Revenue from Macs dropped 13% to $5.2 billion, part of the reason Apple posted its second consecutive drop in overall revenue.
Steve Jobs had indicated tablets as possible laptop replacements by calling the iPad a “post-PC” device after it launched in 2010, but products like MacBook Pro have shown surprising resilience.
Sales of Apple computers Macs, including the Pro line, rose 6% to $25.5 billion in the last fiscal year, while iPad sales fell 23% to $23.2 billion.
Apple research suggests customers upgrade iPads roughly every three years, while they buy new iPhones every 18 to 24 months, according to a person familiar with Apple’s strategy , which helps explain why iPad sales numbers have fallen from a peak in 2013, reports Bloomberg
The technology giant will also release a new version of its Mac operating system named Sierra this fall that brings Siri, new messaging and photo-management features, deeper iCloud integration, and more efficient file storage to Apple’s desktops and laptops, the company said in June.
Apple’s shares have begun to recover after tumbling to as low as $90.34 in May amid concerns of slowing iPhone sales. They are up 3.4% now for the year to $108.81.