WATCH: Swachh Bharat ad featuring Kangana Ranaut, Amitabh Bachchan, Isha Koppikar & others
In the latest Swachh Bharat ad campaign #DontLetHerGo, Bollywood actress Kangana Ranaut has been portrayed as Goddess Laxmi who vanishes when people litter their surroundings
Watch actress Kangana Ranaut as Goddess Laxmi in the new advertisement of Swachh Bharat, with voice lent by Bollywood superstar Amitabh Bachchan. He says, “... I, Amitabh Bachchan, request you to keep your environment clean. Swachh Bharat should not only be Prime Minister’s dream, but all of ours.” This ad has few more actors like Isha Koppikar, Omkar Kapoor and Ravi Kishan. The advertisement is directed by Pradeep Sarkar.
This ad #DontLetHerGo sets an example on how people worship God but at the same time do not realize the mess they are piling up. In this ad, you will see how the goddess disappears from the photos they worship as soon as they create litter. Sounds weird? Well then, watch the video:
According to media sources, the 'Queen' actress has admitted that "growing up I was a slob, was really lazy, and hated taking a shower. My parents were fed up. Honestly, nothing good ever happened in my life during that phase. I didn't make friends, no opportunities came my way".
"Then I read a lot about elements, composition and energies. I got to know that energies are of three types, one of them being cleanliness which is the most superior type. It is the truth."
The actress during the launch of the ad, said that her life has changed ever since she adopted this approach. "I studied Vedanta, followed Swami Vivekananda. I learnt how can I uplift myself, uplift energies and make changes. It has various factors, external and internal cleanliness. I started with external cleanliness... It is a basic exercise. When I started adopting that, things starred changing in life. Now, I take shower, stay clean and make sure I don't litter. I haven't littered for the past 12 years," she said.