Watch video: Vistara's new face Deepika Padukone rediscovers joy of flying

Bollywood actress Deepika Padukone becomes the new brand ambassador for Vistara Airlines. She will launch Vistara's campaign "Fly the new feeling."

Watch video: Vistara

Deepika Padukone, popular actress will launch Vistara's new multimedia brand campaign and first TVC on August 22, said the domestic carrier. The campaign will focus on "Fly the new feeling", said an official release from the airline.

Watch the ad here:

Mullen Lintas, the airline's creative agency has come with this innovative creative concept of TVC that swirls around how joyful Deepika feels every time she flies by Vistara: "the same sense of joy and anticipation as she felt when she flew as a child, when flying was still something wondrous that one looked forward to. Deepika essentially discovers her inner child as she savours the pleasure and magic of flying Vistara," describes the ad.

Speaking about her alliance with Vistara, Deepika Padukone expressed, "It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. Vistara actually makes me look forward to flying again, like I did when I was a child and every flight was a wonder. The new TVC aims to capture that feeling in a charming and evocative manner."

Mr. Phee Teik Yeoh, the CEO of Vistara said, "From the beginning, Vistara has aimed to transform the flying experiences and bring back the joy of air travel."

He further added, "We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life through special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, Mr. JRD Tata, and Singapore Airlines."

Deepika, is one of the highest paid female brand ambassadors in India and endorses a number  of brands that includes Nike, Coca-Cola, Tissot, Axis Bank, Kellogg's, Vogue, Tanishq, Van Heusen etc.