Apple’s innovative design team has come up with a patent application for its new and improved paper bags.
As a part of their efforts to protect environment, Apple has now switched to paper bags from plastic bags. After being filed in early March, the patent that is simply titled as ‘bag’ was published this month.
In the patents background notes, the company highlights that, “bags are often used for containing items” which includes items that are bought at stores.
Apple is always on demand for its innovative products and for this innovation the company claims that this new device is made of “a bag container formed of white paper with at least 60 per cent post-consumer content”, where in the paper is made from “solid bleached sulfate paper”.
Though the patent application for a paper bag might sound odd and weird, the company claims a number of design and constructional innovations were required to make an improved paper bag, along with the proper proportion of recycled paper which they want to use.
As reported by a leading daily the company was quoted as saying, “SBS [solid bleached sulfate] paper having greater than 40 per cent or 50 per cent post-consumer content would conventionally be considered too weak (eg, prone to tearing) for use in a bag, particularly a bag with multiple folds such as corner folds or expansion folds that give it shape or allow it to expand from a flat configuration to an open configuration.”
The company’s packaging designers outlines that paper reinforcement inserts are used to strengthen weak points thus helps in providing more resistance to tearing.
In the filing the company says, “This can help to reduce any environmental impact from production, use, and disposal of the bag.”
About the paper handles that they are planning to use for their bags and which they doesn’t want like the common rough and unfinished handles, the company says, “To effect this feel and flexibility, the handle may be formed of knitted paper fibers in a tight-knit pattern with a large diameter. For example, the handle may be formed in an eight-stitch circular-knit pattern, and may have a diameter greater than 6.5 millimeters.”
Apple has now considered where the handle should exactly be placed on the paper bag so that it helps in an easy shelf storage.