Apple iPhone 7 will have an even more impressive camera

Camera could be the USP of Apple iPhone 7 when it is launched today during the highly anticipated event .

Apple iPhone 7 will have an even more impressive camera

Apple launches it's next generation smartphone iPhone 7 in an Apple event today. As reported by a leading daily, analyst Ming-Chi Kuo of KGI Securities issued a research note claiming that iPhone 7 would include a useful feature for photo fanatics.

The phone has four LED lights - two in cool colours, and two in warm colours - and an ambient light sensor. Though iPhone 6s camera is widely spoken off, it fails to click good pictures at low lights. These four LED lights would improve the picture quality, yet it's very unsure if these new features would be seen on the 4.7-inch iPhone 7 or just the 5.5-inch iPhone 7 Plus, which is expected to have a dual-lens camera which is capable of taking SLR-quality photos.

Apple is clearly improving its photographic quality as it has a clear competition from companies like Samsung and Sony.

Apple has sent out invitations for the event, in which it is expected to unveil the new iPhone 7. The event would be taking place at the Bill Graham Civic Auditorium in San Francisco on Wednesday, September 7. The Apple's invitation carries the tagline "See you on the 7th" - which may allude to the name of the iPhone 7, as well as the date. The invitation also has a number of translucent coloured dots outlining the top portion of Apple's logo, and this might relate to the rumour that Apple is planning to introduce new coloured handsets.

In case of camera this new iPhone has an out of focus effect called bokeh, which is usually hard to create with a phone camera, suggesting that the iPhone 7 could feature an upgraded camera lens. These dots might also be seen as water droplets, which might symbolise, if Apple was planning to launch a waterproof iPhone.

Tech leaker Evan Blass claimed that the release date has been pinned down to Friday, September 16 - although he has cited no source for the information. However company would start taking pre orders from September 9.

The low spec handset for the 32GB version will reportedly cost around £595 with the highest spec phone - the iPhone 7 Plus with 256GB - being priced at almost £900.