In the escalating data war among telecom players, state-run BSNL has announced that it will soon launch a promotional unlimited wireline broadband plan at Rs 249 for subscribers who use up to 300GB data in a month.
The plan simply translates that BSNL is providing one GB of internet data in less than Re. 1 , which is more efficient than the Reliance Jio’s Rs 50 per GB.
“BSNL is going to launch a very cost-effective and affordable promotional unlimited Broadband plan ‘Experience Unlimited BB 249’ from September 9, 2016,” the telecom PSU said in a statement.
Anupam Shrivastava, the corporation’s chairman, said the plan will enhance the customer experience towards wireline broadband services and attract new users to experience BSNL broadband services.
“Under this plan, customers can download unlimited Broadband data without bothering about any data limit in GB. BSNL shall offer 2 Mbps speed under this plan,” the statement said.
BSNL said that if customers use the plan continuously in a month, they can download upto 300 GB data by paying Rs 249.
“Hence, per GB of data download cost comes out as less than Re 1 per GB. After six months, customer will be migrated to one of the regular broadband plan based on the choice of the customer,” BSNL said.
BSNL is the only operator offering lowest per GB data download cost plan under broadband services in the country, he said.
Reliance Industries chairman, Mukesh Ambani, on Thursday said that against the prevailing market rate of Rs 250 per GB, Jio’s rates will be Rs 25-50 per GB depending on data usage. Reliance Jio 4G services is targeting 100 million customers in the shortest time possible, he announced.
Meanwhile, BSNL also said that it has signed a Memorandum of Understanding with Telecom Department regarding performance based targets assigned to the telecom PSU.
“BSNL signs MoU with Department of Telecom every year wherein certain parameter performance based targets are assigned to BSNL, by DoT and DPE (Department of Public Enterprises). On the basis of annual achievement vis-a vis targets of the MoU, DPE evaluates company s performance and accordingly awards rating to BSNL,” the release added.