Coming soon mission parivar vikas campaign
Ministry of Health and Family Welfare is all set to launch Mission Parivar Vikas in 145 high focus districts having the highest total fertility rates (TFR) in the country. These 145 districts are in the seven high focus, high TFR states of Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, Chhattisgarh, Jharkhand and Assam that constitute 44% of the country’s population. The campaign will be implemented in all the 145 districts at one go.
The main objective of the campaign is to accelerate access to high quality family planning choices based on information, reliable services and supplies within a rights-based framework to all the people of these districts.
These 145 districts have been identified based on total fertility rate and service delivery (PPIUCD and Sterilization performance) for immediate, special and accelerated efforts to reach the replacement level fertility goals of 2.1 by 2025.
Recent data suggests that these 145 districts have TFR of more than or equal to 3.0 (56% of the 261 districts in the 7 HFS) and are home to 28% of India’s population (about 33 crore). However, only 22% of India’s protected couples and 40% of India’s couples with unmet need reside in these districts. These districts also have a substantial impact on maternal and child health indicators as about 25-30% of maternal deaths and 50% of infant deaths occur in these districts. Moreover, 115 of these districts (79%) have a high percentage of adolescent mothers.
The key strategic focus of this initiative will be on improving access to contraceptives through delivering assured services, dovetailing with new promotional schemes, ensuring commodity security, building capacity (service providers) and creating an enabling environment along with close monitoring and implementation.