Wednesday, September 21st, 2016

Demand for Apple iPhone7 & 7 Plus rises after Samsung Note 7 gaffe

Laxmi Vijith | September 21, 2016 12:53 am Print
Advance bookings for Apple iPhone 7 and 7 Plus have surged in Indian markets by 50 percent after failure of Samsung Note 7 worldwide

The demand for Apple iPhone7 & 7 Plus has been ever increasing in India since its official launch. Industry sources have been quoted as saying that the advance booking for Apple iPhone 7 and 7 Plus has already marked an increase of 50 percent in India when compared to the advance bookings for iPhone 6s and 6s Plus when it was launched. These booking are happening before Apple officially started taking orders on October 1.

The industry sources have highlighted the model’s innovative features and also mentioned that the surge in booking was due to a delay in the local launch of its competitor Samsung’s Galaxy Note 7.

After incidents of it’s battery catching fire, the smart phone producer Samsung recalled it’s Galaxy Note 7 world wide, based on a news report in a leading daily in California. Samsung, meanwhile is expecting a relaunch of it’s Note 7 and this is expected to hit Indian market around September 28-30.

Executives of the company said that they are planning to start a consumer trust campaign in India to highlight the safety of Note 7.

An executive has been quoted as saying, “The delay in Note 7 launch is a major setback for Samsung, but the Apple-Samsung war is far from over in this festive season. The Apple India team wants to go all out and make the most of the scenario, while Samsung wants to ensure relaunch of the Note 7 a few days in advance to the new iPhone’s.”

Apple is organising adequate stock of the new iPhone 7 & 7 plus with jet-black colour as this has received maximum advance bookings and enquiries.

More people are demanding the 32 GB variant of the Apple iPhone 7 & 7 Plus in jet black colour. The iPhone 7 is priced Rs 60,000-80,000, while iPhone 7 Plus costs Rs 72,000-Rs 92,000.

A leading daily has quoted another executive as saying, “Among the two, iPhone 7’s demand is higher since Indian consumers find the size and price more appealing. While Apple is globally facing a shortage of the jet black colour, the India team is trying to build adequate supplies.”

Laxmi Vijith