Sunday, September 4th, 2016

Google confirms scrapping its Smartphone Program Project Ara

Narada Desk | September 4, 2016 7:58 pm Print
Google has shelved its most ambitious Smartphone Program project Ara, that aimed to produce a modular smartphone platform
google modular, google

Despite announcing a host of hardware partners only a few months ago in May, Google has shelved its most ambitious Smartphone Program project Ara.

Reuters has reported quoting sources who has knowledge about the Project that, Google longer has any plans for releasing project Ara based device. The Ara was the most eagerly awaited projects from Google that tech freaks have been eagerly waiting for. Sources, added some of its hardware partners may still be interested, and may bring hardware to market in some form, or at least license some of the technology inventions.

Tech freaks were so exited about this google product because just by using this they could updated, upgrade or augment, by simply snapping new components in place. Google has not yet publicly commented on this, however people expects more news about the same in the near future.

Experts say, Google was so ambitious and keen about Project Ara from the beginning itself. The main aim of Project Ara was to produce a modular smartphone platform, using which we could updated, upgraded, or augment, by simply snapping new components in place. It was a novel and well appreciated concept. For instance, your smartphone’s performance is not up to the mark, but you want a better camera, all that you need to do is to replace the camera module. Or if you wished for better performance, installing a more powerful SoC module would be an option. On some levels, it would be like updating a PC.

Project Ara had been limping for a few years now. Google even cozied up to a handful of hardware partners, and bootable, and some functional devices have already been shown. There were even rumours that Project Ara’s days were numbered, but it seems Google has now confirmed that the Project Ara is dead and that they are not planning to go ahead with it.

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