Hillary campaign to pump $30 million in digital advertising to woo youth
Hillary Clinton has decided to pump $30 million in digital advertising to reach out to young voters. Hillary Clinton campaign today revealed said they are investing in digital advertising at the last leg of the campaign.
It said, they found young people increasingly depend on online media to access election developments rather than TV live shows.
It is believed that the campaign wants to woo new and young voters — especially young African-Americans and Latinos. Hillary supporters said, they would be putting ads on new media outlets like YouTube, Facebook, Twitter, CNN, Vice, Spotify, Pandora, Univision, Telemundo, BET and The Root.
— Hillary Clinton (@HillaryClinton) September 23, 2016
Clinton has found difficult to get support of the so called millennial voters, who played a major part in President Barack Obama’s winning coalition in 2008 and 2012.
Later they supported Senator Bernie Sanders and his “political revolution”. After Sanders exit and endorsement of Hillary, the group is yet to make it active in election campaign.
On Monday, Clinton appealed to youth at Philadelphia university. Clinton said in her speech “even if you are totally opposed to Donald Trump, you may still have some questions about me. I get that. And I want to do my best to answer those questions.”
The Hillary campaign will be a new radio ad featuring First Lady Michelle Obama to reach to African-American radio stations across the US in Florida, North Carolina, Ohio and Pennsylvania.
Michelle in the ad, appeals, “We need to stand with Hillary so we can build on the progress we’ve made together and keep moving our country forward.”
Clinton camp is of the view that they face a formidable challenge from the rival, Republican candidate Donald Trump and a shift in youth could make things easier for Hillary.
Opinion polls predicted a narrow advantage for Trump, though he was trailing behind Hillary in the initial stages.