Saturday, September 3rd, 2016

How Apple will sell more iPhone 7 handsets after Samsung recalled Galaxy Note 7

Jayakrishnan VU | September 3, 2016 11:50 pm Print
With the launch of the upcoming iPhone 7 just round the corner, Samsung recalling its flagship Galaxy Note 7 could prove to be a shot in the arm for Apple after dismal projections that predicted lower sales figures.

Samsung recalling its flagship premium device Galaxy Note 7 over battery explosion fears has brought cheer to Apple fanboys after experts predicted lower sales than expected for the upcoming iPhone 7. Rumors and leaks suggested nothing exceptionally innovative could be expected from the Apple smartphone which is to be launched on September 7.

News reports suggested that Apple had nothing new in store to meet user excitement apart from incremental changes to the upcoming iPhone. The recall by the South Korean giant means that it has opened a window of opportunity for Apple to capitalize on gaining market share after the Samsung Galaxy S7 and S7 Edge left iPhone 6s and 6S Plus behind in major markets like the US.

In a major embarrassment for Samsung, just two weeks into sales, 35 incidents of faulty phone batteries were reported after which Samsung on Friday issued a global recall of Note 7 and promised to replace every unit sold. ” Samsung is committed to producing the highest quality products and we take every incident report from our valued customers very seriously. In response to recently reported cases of the new Galaxy Note7, we conducted a thorough investigation and found a battery cell issue,” Samsung said in an official statement.

The timing of the real is crucial as it has definitely put a dent in the image of Samsung around the time when Apple is preparing to launch the iPhone 7. It is believed that users may opt to purchase the iPhone 7 instead of risking to buy the Note 7 which has been reported to explode. Samsung needs to come up with a good marketing strategy to come back from this major setback after the success of it Galaxy S7 and S7 Edge put the tech giant in the drivers seat eating into the market share of Apple’s iPhone.

Prior to the reports of defect in the Galaxy Note 7, it was widely believed to be the smartphone to do exceedingly well during the holiday season after receiving excellent reviews for introducing new features.

Jayakrishnan VU