Microsoft to stop “Lumia” Brand by December 2016, unveil surface phone in 2017
Microsoft Corporation is planning to stop its “Lumia” Brand of gadgets by the end of 2016. It was reported by WinBeta, quoting an official of the the leading information giant. Reportedly, it is facing tough competition in the smartphone market and its sales in smartphone segment currently witnessing a slow decline.
It even announced a price cut for two of its premium Lumia brands- Lumia 650 and Lumia 950 last month. Under its Lumia brand, it has brought four smartphones, Lumia 550, Lumia 650, Lumia 950, and Lumia 950 XL.
Sources said, Microsoft may discontinue the Lumia until it clears all the current stock in market. Microsoft is considering the exit option better than continue with a market, that doesn’t provide any scope for expansion.
It is very close to make it big in the smartphone platform, a major reason behind its recent acquiring of Nokia.
So far Microsoft didn’t come with any official statements to suggest any move in the negative. It is now focusing on its Surface Phone, a high-spec device, which it believes can repeat the success its Surface tablet range of gadgets, that opened up a billion-dollar business.
With the disappearance of Lumia, the Surface Phone is becoming the most talked about gadget in the market. It is rumoured to be launched anytime next year, according to tech experts.
As per reports, the firm is planning to organize an event this year next month, in which it is likely to o announce the Surface all-in-one at the event.
Microsoft’s Director of Engineering Laura Butler however, said it is just a rumor via her Twitter post. The dip in sales volume and possible launch of Surface phone again puts a big question on Lumia brand.
Last February, when it launched Lumia 650, it was believed to be the last Lumia from Microsoft. After that the company chose not to come with new versions of the Lumia phone.
Experts say, the new Surface Phone will have features like Snapdragon 830 and about 8GB of RAM. It may hit market next year.