Thursday, September 15th, 2016

Why is the time set to 9:41 am on every iPhone in any Apple product advert?

Narada Desk | September 15, 2016 4:19 pm Print
We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience's watches. But we know we won't hit 40 minutes exactly."
-Scott Forstal. Former Chief of iOS development

At Apple their s reason for everything. Every little detail has a subliminal message or meaning. The perfection extents even from TV commercials to Print ads to every promotional material. The time on the iPhone 1st gen  was 9:41, even if you see the calendar, it was set at January 9th. The simple explanation being it was the day and the time when Jobs announced the first iPhone in 2007. Around 42mins into the keynote, he said,” Today Apple is going to reinvent the phone, and the image of iPhone , displaying time 9:42, popped up on the giant screen.

But that all changed in 2010, when the very first iPad was released. When that was revealed, it displayed a different time: 9:41.
If you check Apple’s site right now, the time set on the devices is always 9:41. And not just on iPhones. Macs, too. Even the iPad in the iPad Air 2 ad that ran during the keynote last month displays 9:41 as the time.

In words of Ex Apple Employee Scott Forstall, “We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation,” Forestall said. “When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”
They made the iPhone time be 9:42 and were pretty accurate. Very accurate, in fact. Jobs announced the phone at exactly 9:42, according to Engadget’s live blog of the event.
So for the iPad they decided to go with 9:41, for no real reason at all. “And there you are – the secret of the magic time,” Scott added.

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