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Amazon, Flipkart battle again in final round of festive season sale

Amazon’s Great Indian Festival and Flipkart’s Big Diwali Sale are all set to start from October 25 for three consecutive days, ending right at 11:59 on October 28 to cash in on the festive mood in the country.
The war is on : Flipkart vs Amazon

Taking festive shopping to next level, e-commerce giants have announced their final leg of Festive season sale, inviting its customers to fill their bag with whatever they put their hands on!

Amazon’s Great Indian Festival and Flipkart’s Big Diwali Sale are all set to start from October 25 for three consecutive days, ending right at 11:59 on October 28 to cash in on the festive mood in the country.

Interestingly, other e-commerce firms such as Snapdeal and TataCLIQ are also expected to announce their own sales during this period.

After the recently concluded sales organized by the e-commerce giants, Bengaluru-based Flipkart claimed sale of 15.5 million units while US-based giant Amazon sold 15 million units. And to hit the nail on Amazon, Flipkart recently claimed that it witnessed surge of its business during the second leg of Amazon’s Great Indian Sale from October 17-20.

Flipkart claimed, in report with Yourstory.com, that Business-as-usual (BAU) of the company saw such increase:

  • Large appliances and large electronics: 9x of BAU
  • Smartphones: 5x of BAU
  • Electronics: 4x of BAU
  • Home and furniture: 3x of BAU
  • Fashion category: 3x of BAU

According to the media reports, during the sale period, various products with wide range of variety would be listed with a certain percentage of discounts. The highlight this time would be flash sales where some items would only be available during half-an-hour time slots. This means you can either push the selected product into the ‘shopping cart’ and pay or lose the deal to another customer.

It has been reported that a timer and percentage of product inventory left with the retailer will also be displayed in order to help the customer make the right choice before product goes out-of-stock.

In a bid to provide ease of payment and beneficial online payment, the leading e-commerce giants have tied up with leading banks for EMI and other options. While Amazon has chosen the State Bank of India, the rival market leader has collaborated with Citibank to offer cashback of upto 15% while using debit and credit card facilities of the bank. However, the SBI has also gone on to offer an additional 10% discount on purchases made through its cards.

In its report, Financial Express claimed that the combined sales of the three e-commerce entities – Flipkart, Amazon and Snapdeal, was pegged at around Rs 6,500 crore, 20 % higher than the previous year. However, a research firm Redseer claimed that e-commerce companies are expected to register transactions worth Rs 11,000-13,000 crore in October, driven by festive offers and discounts on their platforms.

According to a media report, on the basis of Gross Market Value (GMV), India’s retail market is around $500 billion while the online share was at $10 billion in 2015 and is expected to be in the reach of $18-20 billion in 2016.

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