Friday, October 7th, 2016

Government mulls stringent laws to curb misleading advertisements

Rajkumari Tankha | October 7, 2016 6:35 pm Print
The New Consumer Protection Bill will be passed in coming session of Parliament which will strengthen the Bureau of Indian Standards (BIS) and also check spurious products. The standing committee has already examined the provisions relating to punishment for endorsing misleading advertisements and those involved in adulteration.
File : celebrity advertisements

Government is mulling over banning celebrities from endorsing misleading advertisements. The government will soon bring in stringent laws to curb misleading advertisements and adulteration to guard the consumer’s interest. The New Consumer Protection Bill will be passed in coming session of Parliament which will strengthen the Bureau of Indian Standards (BIS) and also check spurious products. The standing committee has already examined the provisions relating to punishment for endorsing misleading advertisements and those involved in adulteration.

“There have to be stricter laws on celebrities endorsing misleading advertisements, may be even a ban,” said Minister for Consumer Affairs Ram Vilas Paswan. The minister was addressing the gathering at the ASSOCHAM National Summit & Awards on FMCG in New Delhi .

Stating that BIS has taken various initiatives under ‘Make in India’ for standard formulation, banning sub-standard items, Paswan expressed worry over the cheap Chinese goods flooding the Indian market.

“The BIS Act is being amended comprehensively for the first time ever since it was enacted in 1986. These amendments will empower the government to bring more products under mandatory certification and these products should have the ISI mark on it,” he said,

“Due to poor standards followed while making products India is lagging behind in the international market despite availability of talented people and cheap labour. Even Indians do not wish to buy ‘Made in India’ products. There is an opinion set in the minds that developing countries do not manufacture good quality products. We have to change this attitude, and for this our industry should strictly comply with quality standards,” he added.

“Industry should come forward and actively promote consumer awareness about food safety,” he remarked.

Others who spoke during the conference included Sunil Kanoria, president, ASSOCHAM, Vikas Jain, Joint MD, PMV Nutrient Products Pvt. Ltd., S.C. Aggarwal, CMD, SMC Group, Mohan Goenka, Chairman, ASSOCHAM National Council on FMCG and D.S. Rawat, ASSOCHAM Secretary General.

Rajkumari Tankha
Rajkumari Tankha
The writer is a Delhi-based journalist. She has previously worked for Ministry of I & B (Govt of India), Hindustan Times and Special Audience Publications.
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