How Apple iPhone Android taught smartphone manufacturers to make more profit
Earlier we used to use Nokia 3310, Sony Ericsson mobile phones for years without a single glitch in software. No matter how many times you had to repeatedly press the same button, or play Snakes for hours or send hundreds of text messages, there were hardly any complains about these old gadgets and telecommunication devices.
But as phones became “smarter”, issues in these new phones started to bubble up. Batteries started to run out faster, and as QWERTY keypad replaced the 14-15 buttons on the old phones, more problems started to occur. Buttons use to break, the delicate frames started to chip, phones started to hang.
All these gave the smartphones company a chance to earn a few extra bucks as these smartphones had to be sent for repair, new batteries and chargers had to be bought, new screens had to replace the delicate cracked ones.
Now smartphones were being produced with better and improved features and new phones came with updates.
New social media applications such as Facebook and Blackberry Messenger started to dominate the societies. At time when BBM was only available in Blackberry phones, the demand for the same skyrocketed. New models such as Bold and Curve started to replace the petite yet durable Nokia, Sony and LGs.
Then came the reign of Apple, the first initial iPhones were, no doubt, quite strong as compared to the new ones. As apple introduced the concept of touchscreen, the world marvelled at the these magical beauties with awe. But the charm was soon lost as many smartphone companies introduced touch screen phones.
Mobile phones were no more a mere means of communication, they had by now become a status, a visual portrayal of one’s personality, or so they have been advertised, ever since.
With growing competition, Android and iOS phones started to make new updates. The older the phone the less compatible it is with new updates. This, again, forced the consumers to buy new phones, just to keep up to date with the latest technology.
The consumer culture has become such that the phones one carries has become a status symbol than a need. Smartphone companies have found updates as the ultimate solution to fuel the market of smartphones.
Even slightest changes in technology, such as better camera, no headphone jacks, visual clarity, graphic clarity, better sound system are just as much used as bait to attract consumers and lure them into buying new smartphones.