Eminent Brazilian writer Paulo Coelho has praised His Highness Mohammed bin Rashid, Vice-President and Ruler of Dubai, for his initiative Arab Reading Challenge to promote the habit of reading culture in the region.
“Noble actions convey your attitude toward the injustice and inequalities,” said the writer, who penned all-time-best seller Alchemist, in a letter to Sheikh Mohammed recently.
“Reading is indeed the fundamental approach to uplifting any society out of its miseries, whatever they are. It is the first step on the path toward a positive change and is a fundamental building block of a bright future. I, thus, really admire the Arab Reading Challenge you have established, for it sends a powerful message to the Arab world and the entire world about the importance of reading and learning,” Coelho conveyed through his letter.
Sheikh Mohammed replied, saying, “I am optimistic, Paulo, about this generation. I am optimistic about the spirit of determination that I saw, in the face of challenges. I am optimistic about the future, as it flourishes under the mantle of books.”
The Arab Reading Challenge (ARC) is a year-round effort to encourage reading habit among students in the UAE and Arab world. The Arab Reading Challenge (ARC) aims at motivating one million students in the Arab world to read 50 million books. The challenge encourages sustainable and regular reading among students, which will be achieved through an integrated system for supervising students throughout the academic year.