The Boycott Chinese campaign has given a new lease of life to traditional potters who have till now been suffering due to the factory-made idols of Gods and Goddesses, electric lights and other decorative products.
And in line with the demand, the potters have come up with a large number of artistic and innovative earthen products. Elephant with earthen Diya on its top, perforated hanging clay lighting beside earthen lamps, decorative candles and other wax decorative products are the items that are being sold as hot cakes. And despite the Say No To Crackers Campaign, Sivakasi-made crackers are likely to do good business this time.
The Confederation of All India Traders (CAIT) has estimated a 45 per cent decline in the sale of Chinese goods this year. As people are not buying these products, the Retailers are not buying from wholesalers. “These figures we have collected from 20 distribution cities of different states,” says CAIT secretary general Praveen Khandelwal. “On the other hand after exile of almost 10 years, traditional earthen and clay items expect a modest sale this Diwali,” he adds.
“In the wake of intensity of social media campaign resulting into a strong patriotic voice, retailers while assessing the mood of the people, refrained from keeping more stocks of Chinese products and seems quite careful in building inventory for Diwali festival and it has led to a decline of about 45 percent in demand of Chinese goods in comparison to last year,” he says.
Traders opined that attachment of Pakistan with the issue has culminated into strong sentiments against Chinese goods. The penetration of the campaign can be understood with the fact that beyond markets it has travelled to houses and has become a talkative point among women and children who are considered as main shoppers during any festive season and this is precisely led to decline in demand of Chinese goods this year.
Messages are circulating in different whatsapp groups urging one and all to go traditional earthenware and help local potters celebrate the Diwali.
Sales of Chinese products, including crackers, series of electric bulbs, kitchen appliances, toys, gift items, electric fittings and electronic consumables, home decoration items, gift articles, pictures of idols are all set to suffer the ire of the decline in demands.