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Pierce Brosnan shocked by Pan Bahar’s unauthorised use of his image

The actor said he was “deeply shocked and saddened” about Indian company Pan Bahar’s “unauthorised and deceptive use" of his image to endorse pan masala

Hollywood actor Pierce Brosnan on Thursday claimed that pan masala manufacturer Pan Bahar had violated their contract by falsely presenting him as a brand ambassador for its entire product line, including its tobacco-infused “mouth freshener”.

The actor said he was “deeply shocked and saddened” about Indian company Pan Bahar’s “unauthorised and deceptive use” of his image to endorse pan masala.

“I would never have entered into an agreement to promote a product in India that is dangerous to one’s health,” Brosnan said in an exclusive statement to People magazine.

Brosnan said he has the greatest love and affection for India and its people. “I was distressed to learn of Pan Bahar’s unauthorised and deceptive use of my image to endorse their range of pan masala products. I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.”

“Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s health care and research programs that improve human health and alleviate suffering,” the statement said.

The advertisements of Pierce Brosnan endorsing Pan Bahar had triggered amusement and outrage in equal measure.

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