Amazon will now sell Amul products in US
Amul exports Rs 30-35 crore worth of dairy products to the US market annually.
Online marketplace Amazon India debuts products from leading dairy brand Amul in nine countries, beginning with United States from Black Friday on November 25.
Under its Global selling program launched in May 2015, Amazon India lets its Indian vendors sell their products in nine countries including the US, the UK, Japan, Canada and France with a total consumer base of 300 million.
“We are happy to announce an online exclusive partnership with Amul, the iconic and most loved dairy brand in India, giving Amul the access to new age digital shoppers. We are taking the brand to the doorstep (of consumers) across the country (US)” Gopal Pillai, director and general manager, seller services, Amazon India said in an interview with Mint.
“Amul is (also) a part of Amazon Prime program, (for which) Amul is sending products to the fulfillment centers so that consumers can get products in a day or two. We are helping Amul with logistics, (product) returns, so they (Amul) don’t have to worry about anything,” he added.
Under the partnership announced, Amazon under its Global Selling programme will offer Amul's Ghee and GulabJamun to consumers in America. The range will gradually be increased to add other products like cheese and butter.
"There are 30 lakh Indian NRIs in the US. We have been exporting our dairy products to the US for the last 20 years but it was mostly to local stores with Indian population in the vicinity. With this partnership, we are targetting to reach every nook and corner of the American market," GCMMF (Amul) Managing Director R S Sodhi told a media agency.
He also said that Amul exports Rs 30-35 crore worth of dairy products to the US market annually. "We are looking at increasing our export, which is 1-2 per cent of our turnover currently," he said.
GCMMF, which sells its products under the Amul brand, is owned by over 3.6 million milk producers. Its turnover stood at over Rs 23,000 crore in FY2015-16.