Saturday, November 12th, 2016

Demonetisation effect: ‘Rock On 2’ box office collection suffers

Narada Desk | November 12, 2016 1:55 pm Print
According to the box office reports, this is one of the worst openings for a good star cast film.

Instead of queues outside cinema screens, Box office Friday witnessed queues outside Banks and ATMs.  Farhan Khan-starrer Rock On 2 with Shraddha Kapoor in lead hit the box office screens on November 10 Friday but couldn’t gather enough attention.

The movie comes as a sequel to Rock On of 2008, starring Farhan Akhtar, Arjun Rampal, Purab Kohli and Prachi Desai and Shraddha Kapoor joined the sequel. Reportedly, the film saw about 20-25 per cent (with 40 per cent occupancy in Punjab) as compared to poor 15 per cent occupancy at theatres across the country.

Some further reports have claimed that Morning shows witnessed occupancy of barely 8 per cent at various places, and at many point there were barely 50 people watching the movie in the theatres across the main cities. The reports added that much improvement couldn’t be made even around evening and night shows the occupancy rate could reach around 10-15 per cent.

In his tweet, Akshaye Rathi, exhibitor and distributor confirmed through his tweet about the low response of the movie, after one viewer speculated about the same.

Reportedly, Chaar Sahibzsade 2 also reached box office on Friday on 800 screens while Rock On 2 was showcased on 1700 screens. Some reports went on to claim that Chaar Sahibzaade is doing better than Farhan Akhtar-starrer Rock On 2. According to the box office reports, this is one of the worst openings for a good star cast film.

Reportedly producer of the film, Ritesh Sidhwani, had accepted that the makers had thought about postponing the release, “It did cross my mind to push the release date of the film but it was too late, because our overseas delivery was already done, the movie has opened today in Gulf so we would have got killed with piracy so if we would have shifted the India release piracy would have killed us.”

The lack of audience for the film has been attributed to multiple reasons, the top being lack of ear-catching music for public. The music of the earlier part viz Rock On had people grooving and watching move especially for the music, but this time around it couldn’t hold enough attention for the people.

Secondly, pre-publicity buzz was minimal. And most importantly, the currency ban of high denomination notes of Rs 500 and Rs 1000 held back public from watching the movie. It has been estimated that those habituated to book straight from the counter would have turned their backs on Rock On 2. And apparently, most of the public was found standing in queue outside banks and ATMs to cater to their money needs.

Adding to that, interestingly, even the offers from BookMyShow or PayTm etc also couldn’t bring enough viewers for the film.

One of the causes for that could be brickbats from the film critics as they had not so favorable ratings for the second installment of the movie. The only hope for the movie, as of now, is anticipated to be Word of Mouth from the viewers.

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