60% dip in sale of Chinese products this Diwali: Industry Body
As a result of the massive social media campaign of boycott of Chinese goods this Diwali, the Confederation of All-India Traders (CAIT) has claimed that there was a 60 per cent dip in the sales of Chinese goods this Diwali.
“Even traders showed a lack of enthusiasm in selling Chinese products,” a CAIT spokesperson claimed in a report.
It was further noticed that instead of Chinese goods, people preferred earthen lamps and decorative items made from paper, clay and plastic to decorate their houses. Additional reports further went on to claim that some households even used last year’s material for decoration purposes. Also there were many shops which posted banners in support of ‘Make in India’ campaign along with claims that only Indian products were available there.
However, less Chinese goods didn’t disturb the grandeur of the festival for the public.
“Realising the mood among the people because of the social media campaign, traders across the country were seen reluctant in displaying Chinese goods on the counter and some traders had even put “Make in India” boards at their business establishments to woo consumers,” a CAIT spokesperson said according to the reports.
“These statistics are based on the indications gathered by the Confederation of All India Traders (CAIT) from 20 cities in different states, including Delhi, Mumbai, Nagpur, Jaipur, Ahmadabad, Kanpur and Bhopal, which are generally considered as distribution cities,” he added.
In a report of Times of India, CAIT national president BC Bhartia and secretary-general Praveen Khandelwal said the social media campaign, which affected consumers beside the markets, further intensified following the statement in the Chinese media that “India can only bark”.
They also added that public opted for Indian products which included earthen lamps, decorative items made from clay and plastic, dry fruits, sweets, FMCG products and Indian electronica, among others.
The media reports also claim that crackers made at Sivakasi in Tamil Nadu were preferred in comparison to Chinese crackers. Even though the alternatives for varied Chinese products are limited, public focused more on the Indian goods.