How Apple messed up on predicting demand for iPhone 7 Plus!
Apple said it will be difficult to meet the huge demand for its newly released iPhone 7 Plus smartphones this quarter.
Apple’s CEO Tim Cook admitted last week, “worldwide demand for both iPhone 7 and 7 Plus has significantly outpaced supply, particularly on the iPhone 7 Plus.”
Apple now fears that miscalculation on demand for its iPhone 7 Plus smartphones may affect its next quarter profits due to a fall in sales.
The battery issues with Samsung Galaxy Note7 has increased demand for Apple’s new iphone 7 and iPhone 7 Plus but Apple is struggling to match gap in demand and supply.
Tim Cook said: ” It’s hard to say. I believe that on iPhone 7 we will. On iPhone 7 Plus, I’m not sure. I wouldn’t say yes at this point, because the underlying demand looks extremely strong on both products, but particularly on the iPhone 7 Plus versus our forecast going into the product launch.
Why iPhone 7 Plus is more in demand than iPhone 7?
Now Apple’s only advantage is that iPhone 7 sales is all time high. But another Apple flagship gadget iPhone 7 is not doing well.Apple can improve its finance by selling iPhone 7 Plus at a high $100 premium rate. In 2016, iPhone 7 Plus is selling at $120 more than iPhone 7.
Will Apple able to bridge supply/demand gap?
Apple’s big problem is that new shipments of iphone take one month to reach customers, reducing its sales, and thus affecting profits.
Most of its rivals already coming with new flagship models during February-March, so Apple fears customers may opt for readily available gadgets than endlessly waiting for iphones.
See some interesting tweets on iphones:
— iPhone 7 Plus (@iPhone7users) October 31, 2016
— iPhone 7 Plus (@iPhone7users) November 1, 2016