After Facebook, now photo sharing app Instagram has launched a live video feature of its own. Instagram launched its first-ever live video tool on Monday, which will roll out globally over the coming weeks.
The company has also introduced disappearing photos and videos for groups and friends in Instagram Direct. Instagram Live lets you broadcast video to your followers in real-time, but they can only watch while you’re still streaming.
If you don’t want to share a doodle and text-covered Instagram Stories post to all your followers, you’ll be able to send it as an ephemeral Direct message to just a few of your closest friends.
Instagram has said that video and photo sharing through both private and public tools on Instagram has risen substantially since debuting Instagram Stories, which now has more than 100 million daily active users.
To go Live, you’ll swipe from the Instagram Stories camera. Instagram will choose some close friends who’ve shown interest in Live video to hit with notifications to come watch, as well as showing a Live tag on your Instagram Stories bubble that appears at the top of the feeds of your followers.
Viewers can comment, or tap repeatedly to add hearts exactly like on Periscope but with their face in some of the hearts. Broadcasters can add comments too, and helpfully pin one of theirs or a viewer’s to the top of the reel.