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Modi government spent over Rs 1,100 crore in two and half years on ads

The Modi government has spent over Rs 1,100 crore in two and a half years on advertisements featuring the Prime Minister, a Right to Information (RTI) query revealed.

The Modi government has spent over Rs 1,100 crore in two and a half years on advertisements featuring the Prime Minister, a Right to Information (RTI) query revealed.

An RTI application filed by activist Ramveer Singh divulges that this expenditure was between 1 June, 2014 and 31 August, 2016, according to information provided by the Union Information and Broadcasting Ministry, reported Catch News.

On an average, the government spent about Rs 1.4 crore a day. The amount of Rs 1,100 spent on advertisements of the campaign of the works done by PM Modi  is only for ‘telecast/television, internet and other electronic media’ and does not include other platforms like print advertisements, hoardings, posters, booklets and calendars.

The revelation of these expenditure has drawn flak from the opposition parties. Rashtriya Janata Dal spokesperson Manoj Jha told Catch News that it should be specially looked at vis-a-vis the diminishing government expenditure on health, education and MGNREGA and proves that this government only believes in propaganda. He asserted that this amounts to almost legitimising a politics focused on narcissism.

The Arvind Kejriwal-led AAP government in Delhi had also come under criticism after it allocated Rs 200 crore as information and publicity budget for the financial year 2016-17. Ironically BJP had slammed Kejriwal for spending public money on advertisements for ‘self-glorification’ and ‘publicity’ and not bothered about the poor people of Delhi. BJP had demanded that the amount spent by AAP government should be recovered from the party leaders.

After Prime Minister Narendra Modi’s decision to demonetise Rs 500 and Rs 1000 notes, the central government spent as much as Rs 10 crore on awareness of the move.

Swachh Bharat Abhiyan launched by PM Modi in 2014 had the total advertising budget of Rs 170 crore allocated to the ministry of information and broadcasting.

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