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Poor air quality in Delhi raises demands of air purifiers

The ASSOCHAM conducted a survey to gauge the hike in demand for air purifying kits across 200 electronic and general stores in Delhi-NCR in past four days. A majority of store owners stated more and more people are coming in for purchase of air purifiers.

In the wake of poor air quality in Delhi-NCR post-Diwali, there has been a spurt in the demand for various kinds of air purifiers. The market has seen a hike of about 50 per cent in its demand, says a survey done by the Associated Chambers of Commerce and Industry of India (ASSOCHAM).

The ASSOCHAM conducted a survey to gauge the hike in demand for air purifying kits across 200 electronic and general stores in Delhi-NCR in past four days. A majority of store owners stated more and more people are coming in for purchase of air purifiers.

“The demand for air purifier in India has been growing rapidly across metros in India but as the smog problem became severe in Delhi after Diwali the demand for such kits has become really huge and is likely to grow more steadily,” says the store manager of Westing House USA Jet India located at Connaught Place, New Delhi.

“Though Delhi air has become worse after Diwai, air quality in most Indian metros is hazardous, and people will soon need air purifiers in their homes just like they use water purifiers. Different cities need different kinds of purifiers depending on the weather; different kinds of filter are used in cities that have humid atmosphere and arid atmosphere,” said the store manager at Vogmask store in Khan Market.

As of now the demand is more from offices, industrial and commercial establishments, time is not far when people would be buying these for their homes as well. The cost of air purifier ranges between Rs. 1,400 and Rs 25,000, depending upon its size. For kitchens and cabins, an air purifier costing Rs 1400 is good enough but for a bedroom an air purifier would cost something around Rs 20,000. High cost is a deterrent, says the ASSOCHAM survey, but it won’t be so in future.

As per market experts, the air purifier market in India is still in nascent stage and is estimated at about Rs 250 crore but has been growing by leaps and bounds since past one year owing to rising awareness about impact of air pollution.

“The national capital has been facing problem of haze for quite some time, pollution, allergens and firecrackers together have further caused significant deterioration in Delhi’s air quality,” said D S Rawat, ASSOCHAM Secretary General, while releasing the findings of the chamber’s survey.

“All these factors together with growth in infrastructure development activities, growing sales of automobiles, urbanisation and industrialisation provide a lucrative market for air purifiers to enhance overall quality of air in commercial, industrial as well as residential settings across the region,” he said.

“Demand for air purifier installations is likely to grow exponentially as they become popular and would be installed in shopping complexes, malls, offices and homes and almost everywhere, more so as health problems like asthma and other lung related diseases are also growing rapidly,” he added.

“Significant rise in per capita disposable income of consumers is also likely to drive air purifier sales,” further said Rawat.

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